INTRODUCTION TO  ELECTRONIC COMMERCE

Developed by Joel C. Yuvienco,  BS (Statistics), LLB, MBA
Course Description
At no other time has the business world become more global with the explosion  of the Internet and new media technologies.   The growth has been so fast that  innovations today may already be history tomorrow.

In a generic sense, electronic commerce means the buying and selling of goods and  services through computer networks. Plugging into those networks is usually done through desktop computers, cable TV as well as via wireless devices such as mobile phones, pagers and personal digital assistants. It won't be long before access can also be had through what researchers call "wearable computers". The possibilities boggles the mind. Yet we need not concentrate  on specific technological platforms  to have a good understanding of the advantages that the Internet offers to buyers and sellers. 

This  course will expose the students to the  concepts and issues that underpin  the emerging field of electronic commerce. The following is a broad framework of the course:

Objectives

At the end of the course, the students are expected to:

  • Understand the language used in electronic commerce
  • Understand how electronic commerce has evolved and impacted traditional business practices
  • Recognize the drivers of  electronic commerce across  industry sectors
  • Describe how the Internet and World Wide Web infrastructure and other evolving standards relate to electronic commerce
  • Describe different electronic commerce payment mechanisms
  • Recognize the challenges inherent in developing an electronic business such as security issues
  • Understand coherent procedures for starting and setting up an electronic business

Outline

The course is divided into four broad sections, namely:

  • The Emergence of  E-commerce  
  • Infrastructure of E-commerce and Internet Fundamentals
  • Applications, Transactions and Payment Systems
  • Establishing an E-Commerce Business

Course Delivery Format 

The course will combine lectures, individual and group work. Each session  shall  consist of  theoretical and practical components of electronic commerce, and a class discussion on the group work. Groups of students shall be formed. Each group is expected to prepare a presentation and discussion of  arguments and conclusions. 

Grading and Requirements 

Active class participation and adequate preparation  for classes is required. All course participants are encouraged  to regularly  communicate with the lecturer and with each other classmates in order to  quickly develop practical working knowledge of the basic Internet tools.  

The final grade will be based on 40% individual and group involvement in class discussion and case presentations, and 60% on a final in-class exam. 

Course Materials

A reading list, a list of Uniform Resource Locators (URL) and cases will be provided. 

Lecturer
Mr. Joel C Yuvienco,  is an Associate Lecturer  of Electronic Commerce, Management Information Systems,  and Business Law at Miriam College Foundation. He has also taught Business Statistics and  Quantitative Tools for Management. He is a  Director with the Tax Policy and Administration Group which supports the Committee on Ways and Means of the Philippine Senate.  First exposed to the Internet in 1995, he has since developed a strong predilection for its business applications. He may be reached at joelogs@edsamail.com.ph

June 16, 2000 , Quezon City Philippines

Copyright 2000 Miriam College Foundation, Inc.