INTRODUCTION
TO ELECTRONIC COMMERCE
Course
Description
At no other time has the business
world become more global with the explosion of the
Internet and new media technologies. The growth has
been so fast that innovations today may already be history
tomorrow.
In a generic sense, electronic
commerce means the buying and selling of goods and
services through computer networks. Plugging into those networks
is usually done through desktop computers, cable TV as well as
via wireless devices such as mobile phones, pagers and personal
digital assistants. It won't be long before access can also be had through what researchers call "wearable computers". The possibilities boggle the
mind. Yet we need not concentrate on
specific technological platforms to have a good
understanding of the advantages that the Internet offers to
buyers and sellers.
This course will expose
the students to the concepts and issues that
underpin the fast-evolving field of electronic commerce. The
following is a broad framework of the course:
Objectives
At the end of the course, the
students are expected to:
- Understand the language
used in electronic commerce
- Understand how
electronic commerce has evolved and impacted traditional
business practices
- Recognize the
drivers of electronic commerce across industry
sectors
- Describe how the
Internet and World Wide Web infrastructure and other
evolving standards relate to electronic commerce
- Describe
different electronic commerce payment mechanisms
- Recognize the
challenges inherent in developing an electronic business
such as security issues
- Understand
coherent procedures for starting and setting up an
electronic business
Outline
The course is
divided into four broad sections, namely:
- The Emergence
of E-commerce
- Infrastructure
of E-commerce and Internet Fundamentals
- Applications,
Transactions and Payment Systems
- Establishing an
E-Commerce Business
Course
Delivery Format
The course will combine lectures,
individual and group work. Each session shall
consist of theoretical and
practical components of electronic commerce, and a class discussion
on the group work. Groups of students shall be formed. Each group
is expected to prepare a presentation and discussion of arguments and
conclusions.
Grading
and Requirements
Active class participation and
adequate preparation for classes is required. All course
participants are encouraged to regularly communicate
with the lecturer and with each other classmates in order
to quickly develop practical working knowledge of the basic
Internet tools.
The final grade will be based on
40% individual and group involvement in class discussion and
case presentations, and 60% on a final in-class exam.
Course
Materials
A reading list, a list of Uniform
Resource Locators (URL) and cases will be provided. Lecturer
Mr. Joel C Yuvienco, is an Associate
Lecturer of Electronic Commerce, Management Information Systems,
and Business Law at Miriam College Foundation. He has also
taught Effective Web Design, Business Statistics and Quantitative Tools for
Management. He is a Director with the Tax Policy and
Administration Group which supports the Committee on Ways and
Means of the Philippine Senate. First exposed to the
Internet in 1995, he has since developed a strong predilection
for its business applications. He may be reached at jc_yuv@yahoo.com
August 22, 2000
, Quezon City Philippines
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